Targeting the active youth market, Dragon have quickly set about developing a reputation as a market leader when it comes to providing a range of independent eyewear designs to the fashion industry. Today the Dragon brand provides a range of high quality eyewear designs to cater to a wide audience including a range of snow goggles which target the competitive skier or snowboarder, hoping to give them to competitive edge.
The Dragon brand began in 1993 when founder Will Howard wanted to combine his passion for extreme sports - surfing, snowboarding and dirt bikes - into a business where he could provide accessories to help other people in this field. The company started out as a sunglasses brand but always with a very competitive sporting edge in mind and this led to the development of a range of specialist goggles.
Gradually the brand began to expand further basing is sales on high-quality and functional merchandise, which was always kept at the forefront of the Dragon ideology. The environment was also kept in mind as an important element in the design and the entire range is now made from 100% renewable origins. Dragon are also strong supporters of environmentally friendly optics through their involvement with the ECO series.
A free-thinking and alternative approach has been brought to the market through the new designs and this helps to target a younger audience. There are a range of colours and designs to suit the needs and likes of each individual and the flexible approach allows them to be independently tailored to the needs of the wearer.
The Dragon brand also produces a range of motocross goggles tailored to the needs of even the most extreme dirt bike riders. These models vary greatly in style and shape and also come with a range of tear offs to assist riders during the race if the goggles become dirty.
The Dragon brand began in 1993 when founder Will Howard wanted to combine his passion for extreme sports - surfing, snowboarding and dirt bikes - into a business where he could provide accessories to help other people in this field. The company started out as a sunglasses brand but always with a very competitive sporting edge in mind and this led to the development of a range of specialist goggles.
Gradually the brand began to expand further basing is sales on high-quality and functional merchandise, which was always kept at the forefront of the Dragon ideology. The environment was also kept in mind as an important element in the design and the entire range is now made from 100% renewable origins. Dragon are also strong supporters of environmentally friendly optics through their involvement with the ECO series.
A free-thinking and alternative approach has been brought to the market through the new designs and this helps to target a younger audience. There are a range of colours and designs to suit the needs and likes of each individual and the flexible approach allows them to be independently tailored to the needs of the wearer.
The Dragon brand also produces a range of motocross goggles tailored to the needs of even the most extreme dirt bike riders. These models vary greatly in style and shape and also come with a range of tear offs to assist riders during the race if the goggles become dirty.