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How An Effective Buying Program Determines Your Prosperity

By Don Greig


By Don Greig, Director, Focus Business Management Institute

"Failing to plan is planning to fail". - Unknown

Having an successful procuring strategy is among the keystones to retail jewellery store prosperity. Remember that each and every month ends a previous 12 month trading cycle and begins a brand new one. How well you plan your buying for the next 12 months will influence your success.

SUPPLIERS We're all familiar with the Pareto principle: 80% of the effects come from 20% of the causes. The exact same holds true for your suppliers. Your top 8-10 suppliers ought to be producing 80% of your sales. Therefore, if you want to improve your annual sales by 30%, you will want to improve the sales of your top suppliers by the exact same amount. What supplier wouldn't want a 30% annual increase in sales? Let them know just what your plans are and precisely what you will want from them in order to make it occur (e.g. faster distribution time, far better terms, additional aggressive balancing).

Moreover, you must be changing those vendors that might not be supplying you what you need - even if they've been a tried and accurate provider for several years. We have found that as organization cycles alter, so do the company models and customer service levels of the wholesale suppliers. You have to make the changes to your organization that can assist you to succeed now. Go out and come across vendors who have gorgeous merchandise in a price point (over $1000 average retail sale) that may enable you to move to the next step. You also need to find a couple of additional diamond vendors who've the good quality, cut, and price you want to pay. You may come across these suppliers at the Luxury Show, the JCK show, the Continental Getting Group, Centurion, as well as the IJO show.

SPENDING "You've got to spend money to make money." This is accurate, but it is how you invest your dollars which is the essential element to success. Retail jewelers take a look at their monthly spending and tend to think, "Wow. I don't wish to spend that a lot this month on stock because I have this and that to pay" and then they don't stock their store effectively. Remember, a retail jewelry store doing $1 million in annual sales will invest at the least $500,000 on product over the next 12 months. For those who don't spend funds on the stock, you won't have it within the store, and you can't sell it.

This $500,000 is your open to buy for the year, an average of $40,000 per month. This is quickly extrapolated; a $2 million store will spend $1 million ($80,000 per month); a $3 million store will invest $1.5 million, ($125,000 per month), etc. This is often a lot of cash and how wisely you spend it's going to fully control your prosperity.

BUYING Spending just isn't buying. Spending is having income leave your bank account. Getting will be the method of understanding what you'll need and then spending the revenue necessary to get it. Whenever you go to the tradeshows these figures ought to be foremost in your mind. You are not travelling to the shows to look; you're checking out the shows to purchase really attractive diamond semi-mounts, diamond pendants, bracelets and earrings one piece at a time. It is best to also know what cost points of what item you have to adequately stock your store and have the wholesale price already calculated to ensure that you can ensure a targeted of 130% median markup.

Diamonds and color need to yield 80% of your sales, with the diamond sectors comprising 62% of sales and also the color departments comprising the remaining 18%. The rest of your store will account for the remaining 20% of your organizatio, but your focus needs to be on how you acquire the items in this 80% group. You should be seeking to acquire gorgeous pieces that fall into the $3,750, $6,500, $15,000, and $25,000 retail price ranges.

When attending the trade shows, be sure to stop by the Chinese plus the Indian pavilions to see the new exciting trends that are coming into the United States. Visiting these sections also gives you a broader worldwide perspective of what exactly is going on within the jewelry industry right now.

What is your expected open to purchase? The diagram directly below shows just how much it's best to be looking to correctly spend at the trade events, together with the quantity of old stock that you should attempt to stock balance (or exchange) together with your providers.



A solid buying plan is vital to the success of your retail jewelry store. Keep in mind: What you do obtain at these shows is dictating what you may sell, and how nicely you may profit, in the next calendar year.

Focus BMI will probably be attending the following trade shows in 2011, and attends most of the major trade shows inside the United States on a yearly basis. Please be sure to come visit us at the IJO show in July.

We welcome you to head over to our booth for a custom acquiring analysis program.






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