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Direct Mail Still Remains a Profitable Means of Advertising

By Ileen Salverson


It is true that most people that do an online business want to keep doing Internet Marketing, and nothing that has to do with off-line marketing. Instead of calling people, or meeting them face to face, you wanted to do everything by instant message and e-mail. You can use off-line methods to grow your business. This is something that is always available to you. The reason you want to do this is because you need to reach some prospective clients off-line that you would otherwise not be able to contact. You will need to do direct mail, and doing this takes quite a bit of effort. This article was written to give you some useful tactics to use when trying to contact people via direct mail. Let's begin.

Sending out direct mail is pretty straightforward, yet let's look at a few ways to creatively break rules when doing it. Direct mail is, after all, a different medium than email. You can be a little more creative when doing this. Why not go for it? Creating a strange shape with your flyer is one thing you can do. Spruce up your typical prose with poetry instead. The trick is to keep things feeling creative and not cheesy. You need to realize there is a fine line that you cannot cross. You need to test everything before sending the flyer out - testing is everything! What will set you apart from everyone else is how creative your flyer will be composed to the normal mailers. Just don't be afraid to go outside of the proverbial box.

Your direct mail shouldn't look like a tacky infomercial or a blatant sales pitch. Don't be tempted to try and make your message stand out more by resorting to garish colors and outrageous fonts. Don't take this path. You want your mail to be business like. Of course you want people to take notice of your message. But you also want them to take positive action. If your mail looks like a cheap infomercial, you're very unlikely to see the kind of positive response you want. Stay with professional formatting wherever possible.

Being creative is one thing, but you don't want it to look like children comprised it. There are ways to be creative and polished all at the same time. You really need the help of a professional for both printing and the sales copy. Make sure that your input is there, but allow them to add their own creative flair to the finished product. Never used something a child would, like crayon, for your final piece, even if it makes you look different. Don't listen to anybody who tells you otherwise.

If you really want to try direct-mail, improving your campaigns can be done using the strategies we have presented. If you have done e-mail marketing before, then you should not have very much of a learning curve in creating the same success with direct-mail. By using the tips in this article, you will be able to get this going in no time at all.




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