Printed tops are conversation starters. They kick off acquaintances and even friendships. They make for great gifts. The messages on them can be profound. Wearing a funky message to a party is the ultimate way for an introvert to ensure people flock to him or her as opposed to the nightmare of having to actively mingle. Building a t shirt design Lake Elsinore business around this demographic alone would be lucrative.
The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.
The spacing for words and letters may not significantly affect the interpretation and consumption of the message. But it is very uncomfortable for the mind to comprehend. When the space between letters is not even, one will not be able to point it out but the brain will know. Tracking and kerning are useful tools in ensuring these spaces do not take away from the message.
Line breaks are paramount to the interpretation of the message. If the statements break randomly leaving the phrases to hang around haphazardly, the brain will have to work harder to understand. If it is a joke then that just ruins the whole thing. The line breaks should be intentional. One should choose to break phrases at logical points. It is not an exact science, just read it aloud to see what works.
The verification process can be tedious especially because the designer will have spent hours staring at the words. After those hours, the spacing issues fade into the words. One tip to find the faded spacing issues is to look at the design upside down. The aim is to delay registration of the letters long enough to notice minor spacing problems then fixing them. This works on all levels from letters to words to the line spacing.
Next, look at it reflected in a mirror. After the first tip, this would ensure that the brain only sees the letters as shapes. This further sharpens and brings focus to the spaces. Fix the mistakes as seen. Do not try to make a catalog. Fix while looking in the reflection so that it does not disappear once the eye is refocused.
The fashion industry is very competitive. It seems like a new designer is breaking into the scene every fortnight. The same goes for apparel business both online and brick & mortar. The need to give a company an edge is dire. Having a branch of your business handling the branding of clothing would go a long way in widening the pool of customers. It would bring fresh blood and breathe some well-needed life into the business.
Clients like to feel like a company will be able to cater to whatever whims. No motif should be unachievable. No colors unavailable. The company should be able to take care of any and all ideas. The business should also ensure to find a way to take on bulk orders. Sure, the design is possible but can I get 1000 pieces?
The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.
The spacing for words and letters may not significantly affect the interpretation and consumption of the message. But it is very uncomfortable for the mind to comprehend. When the space between letters is not even, one will not be able to point it out but the brain will know. Tracking and kerning are useful tools in ensuring these spaces do not take away from the message.
Line breaks are paramount to the interpretation of the message. If the statements break randomly leaving the phrases to hang around haphazardly, the brain will have to work harder to understand. If it is a joke then that just ruins the whole thing. The line breaks should be intentional. One should choose to break phrases at logical points. It is not an exact science, just read it aloud to see what works.
The verification process can be tedious especially because the designer will have spent hours staring at the words. After those hours, the spacing issues fade into the words. One tip to find the faded spacing issues is to look at the design upside down. The aim is to delay registration of the letters long enough to notice minor spacing problems then fixing them. This works on all levels from letters to words to the line spacing.
Next, look at it reflected in a mirror. After the first tip, this would ensure that the brain only sees the letters as shapes. This further sharpens and brings focus to the spaces. Fix the mistakes as seen. Do not try to make a catalog. Fix while looking in the reflection so that it does not disappear once the eye is refocused.
The fashion industry is very competitive. It seems like a new designer is breaking into the scene every fortnight. The same goes for apparel business both online and brick & mortar. The need to give a company an edge is dire. Having a branch of your business handling the branding of clothing would go a long way in widening the pool of customers. It would bring fresh blood and breathe some well-needed life into the business.
Clients like to feel like a company will be able to cater to whatever whims. No motif should be unachievable. No colors unavailable. The company should be able to take care of any and all ideas. The business should also ensure to find a way to take on bulk orders. Sure, the design is possible but can I get 1000 pieces?
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