While many are soaking up rays at the beach, others are looking forward to the hectic holiday season. August and September are very good months to jump start the Christmas season by purchasing your holiday cards or Christmas cards. Many retailersare providing great savings on customized Christmas cards purchased before the end of September.
With the increased recognition of social media sending holiday cards has lost some of their luster. However, business managers recognize the significance of connecting with their customers to strengthen their brand image. Others find it a forceful tradition that helps cement friendships by sharing stories of family and loved ones.
Whatever the motivation, engraved Christmas cards make a powerful statement in shaping your Christmas message. Colors are bolder, designs sharper and papers are usually of a much higher quality than the flat-printed holiday cards sold over the internet. While Christmas images and the greeting are often preprinted, new dies are created to add your names and the return address to the Christmas card.
While engraved holiday cards are dearer than the typical mass-produced Christmas cards, the 3D effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, thus increasing overall printing costs. Nevertheless, the effect of an engraved Christmas card is worth the additional expense.
Crane & Co. Has been making wonderfully engraved Xmas cards and fine stationery for a number of years. Crane's traditional brightly-colored Yuletide tree often sets the standard for the rest of industry which attempts to copy the close-resolution printing needed to create these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a wonderful studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For quite some time Mr. D'Arconte has resisted promoting his cards online because low resolution internet images often distort the quality of his designs. This year, for the first time, Mr. D'Arconte has allowed the online reproduction of 18 holiday cards that may be bought online or through authorized dealers.
With the increased recognition of social media sending holiday cards has lost some of their luster. However, business managers recognize the significance of connecting with their customers to strengthen their brand image. Others find it a forceful tradition that helps cement friendships by sharing stories of family and loved ones.
Whatever the motivation, engraved Christmas cards make a powerful statement in shaping your Christmas message. Colors are bolder, designs sharper and papers are usually of a much higher quality than the flat-printed holiday cards sold over the internet. While Christmas images and the greeting are often preprinted, new dies are created to add your names and the return address to the Christmas card.
While engraved holiday cards are dearer than the typical mass-produced Christmas cards, the 3D effect and opaque colors of engraving make engraved holiday cards small works of art. Each engraved color is applied with a fresh die and press run, thus increasing overall printing costs. Nevertheless, the effect of an engraved Christmas card is worth the additional expense.
Crane & Co. Has been making wonderfully engraved Xmas cards and fine stationery for a number of years. Crane's traditional brightly-colored Yuletide tree often sets the standard for the rest of industry which attempts to copy the close-resolution printing needed to create these crisp designs.
Equally provoking is the rather obscure designer and printer, Robert D'Arconte. Operating from a wonderful studio in Brooklyn, NY, Mr. D'Arconte is, perhaps, the only designer who actually engraves his own Christmas cards. D'Arconte is well known for his burnished metallic colors and embossed stamping which frame his modern designs.
For quite some time Mr. D'Arconte has resisted promoting his cards online because low resolution internet images often distort the quality of his designs. This year, for the first time, Mr. D'Arconte has allowed the online reproduction of 18 holiday cards that may be bought online or through authorized dealers.
About the Author:
Sheila May owns of Therese Saint Clair and a founding member of the Stationers Guild and writes frequently about the most recent trends in Christmas cards and engraved holiday cards.